🚀 The Authenticity Advantage | Edition 13

It's NOT just a buzzword

Author

Diana Carter
April 09, 2024

THE AUTHENTICITY ADVANTAGE

If you jump down to our Founder Fan Club section this week — you’ll catch my drift a little bit more — but I’ve been thinking a lot about authenticity.

In 2024, our lives are FILLED TO THE BRIM with noise and shiny distractions. And in a world like this? Authenticity is your secret weapon. It’s a superpower that could set you apart in a sea of sameness.

Think about it: When you encounter a brand or a person who exudes authenticity, there's a magnetic pull, a genuine connection that transcends business talk. It's about being real, raw, and relatable in a world that sometimes feels too polished and scripted.

Amiright?

But authenticity isn't just a buzzword. It's the cornerstone of trust-building, brand loyalty, and meaningful relationships. It's about:

  • Staying true to your values

  • Embracing your quirks

  • And owning your story – flaws and all 🤪

Authenticity is just as important in marketing as it is in everyday life. From crafting genuine brand narratives that resonate with your audience to infusing authenticity into every touchpoint of your customer journey, it’s IMPERATIVE that your brand stay true to its voice and mission.

Here's to being boldly, unapologetically YOU in a world that craves authenticity.

Happy Bootstrapping!

— Diana

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As you engage with your audience, you’ll likely want to offer promotions throughout the year. We’ve found the best way to roll those out is to plan them all ahead of time, so that you can see the big picture and adjust accordingly.

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LinkedIn posts I love from founders I can’t get enough of 🫶

CELI ARIAS | Founder & CEO: The Grown Ass Business
Authenticity for the win

🔩 More than Nuts and Bolts

The section you read only if you’ve got more than 4-minutes to mess around on your phone…

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🕸 Mini Boost: “Small business people are people with goals and values that can’t be calculated on a profit and loss statement.” -Linda McMahon

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