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🚀 PIVOT! | Edition 2

🚀 PIVOT! | Edition 2

Diana Carter
January 23, 2024

Let’s hear it for Stanley Cups… 🥤

If you’re over the Stanley Cup craze — scroll down.

But if you’re looking for a kick in the pants about knowing the difference between your ideal target audience and your actual target audience — and how that difference ought to impact your brand messaging, this article all about America’s favorite cup is for you.

Traditionally marketed towards men with an iconic green color (that went on an iconic green tumbler,) the brand has opened up to female consumers in recent years, seeing an influx of nurses, social media influencers and now teenagers interested in purchasing its products.

— USA Today

This pivot 10x’d their company-wide revenue in just four years.

At it’s core — here’s what Stanley did and why it matters:

They leaned
They leveraged influencers and online chatter
They listened to what social media was telling them
They created products to meet their new target market
They let the community guide the conversation

Happy Bootstrapping!

— Diana

🚀 Today’s Bootstrap Boost

Pick my brain — but without adding another meeting to either of our calendars.

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Get your team organized with this Project Management 101 template.

Managing all your marketing channels and team responsibilities doesn’t have to be a nightmare in technicolor. Let the spreadsheet do the heavy lifting.