Three cheers for our robot friends 🤖

No — this isn’t another newsletter about the merits of AI.

Why?

Because here at The Bootstrap (and at Carter House Copy), we’re believers in the power of AI to do one huge task with a ton of HUGE IMPLICATIONS: increase efficiencies.

We use it personally.
We use it for our families.
We use it for clients.

Because when we see a better way — we take it.

Two of our go-to tools that we can’t stop talking about:

• ChatGPT: Cursory keyword research, data review, and content outlines. (Pro Tip: We use the paid version and will likely cancel this month. The difference between free and paid is almost negligible.)

• Fireflies.AI: Note taking and meeting recaps for client meetings.

As a marketer, this message is continually being shouted at me: Embrace AI or get left behind.

And as a marketer talking to founders, here’s the message I’ll shout at you: Embrace AI or get left behind.

No matter your stage, no matter your funding, no matter your team size — you can use it to:

• Do you research.

• Streamline processes.

• Increase efficiencies.

Happy Bootstrapping!

— Diana

🚀 Today’s Bootstrap Boost

Pick my brain — but without adding another meeting to either of our calendars.

🫣 Why you should prioritize listening to customer feedback.

📧 How to build your email list using simple hacks.

💀 Don’t let your website kill your brand messaging strategy.

Your weekly marketing freebie.

The leg up you need to scale your startup.

Let’s face it—if you’re not tracking your progress across channels, you can’t improve. Analytics are the key to optimization.

Use this Digital Marketing Scorecard to track your brand’s progress.

Click the link below to get a spreadsheet that you can customize (if needed) based on the channels you use!

🥤You thirsty?

What got my strategic juices flowing this week…

🔗 Counterintuitive AI : Using it to form a human connection?

✍🏻 Vital introductions: Writing top-notch intros for digital content.

⏳ Time for a rebrand?: 8 signs it’s time to take the leap.

👀 I’m definitely stalking you on LinkedIn

LinkedIn posts I loved from founders I can’t get enough of 🫶

AVI PATEL THOMPSON | Founder + CEO, Milo
Reframing “failure” — and making the brave decision to pivot.

🏊 Dive In

Opportunities we didn’t want you to miss!

🔩 More than Nuts and Bolts

The section you read only if you’ve got more than 4-minutes to mess around on your phone…

🔢 By the numbers: 64% of marketers use AI, and 38% who don’t plan to use it in 2024. (See? We’re not alone 🤪)

🕸 Mini Boost: “What is not started will never get finished.” - Malcolm Forbes

🤓 Worth the Read: Trends for Gen Z Consumers

Your feedback helps me nail it every week.