🍀 Luck of the…Startup Founder? 🍀

I don’t personally “celebrate” St. Patrick’s Day, but I know lots of people do — after all, we’re all Irish on St. Patty’s Day, right?

(For the record — I did wear green yesterday — but I didn’t head to the pub and my kids didn’t get any surprises from any leprechauns. But zero judgment if the leprechaun visits your home every year 🍀🤪)

The one aspect of St. Patty’s Day that’s hard to escape, though, is all that talk of luck.

But here’s the thing: I don’t buy it 🫣

(Not specifically the luck of the Irish — I mean luck in general.)

Because here’s the thing: Most people eventually come to terms with the fact that good fortune (notice that I didn’t say luck there) is a result of a whole host of things:

• Hard work

• Research

• Making the right connections

• Planning

• Privilege

• Being in the right place at the right time

• Hard work (see what I did there?)

So if you’re a startup founder and you’re hoping to get lucky, I have some news for ya:

It’s probably NOT gonna happen. (See list above.)

This is not meant to discourage you, but rather to ENCOURAGE you to pull every lever, do all your research, meet every person, implement every optimization that makes sense for your business… etc., etc.

Because it’s the combination of all of those things that’s going to lead to success.

Leave the luck to the little guy sitting at the end of the rainbow. Just remember: he’s not going to share his gold unless you’ve put in the WORK.

Happy Bootstrapping!

— Diana

🚀 Today’s Bootstrap Boost

Pick my brain — but without adding another meeting to either of our calendars.

🔗 Marketing for Early Startups

🎤 Why LinkedIn Thought Leadership Matters for Founders

😳 4 Ways Your Messaging Will Crash and Burn

Your weekly marketing freebie.

The leg up you need to scale your startup.

Does writing a sales email make you squirm? We get it.

Don’t sweat the process, using this Sales Email Template to guide you!

🥤You thirsty?

What got my strategic juices flowing this week…

🤖 Using the robot to Enhance Work Productivity

🔗 Perfect your LinkedIn summary and bio

👥 The social media analytics tools you want to be using

👀 I’m definitely stalking you on LinkedIn

LinkedIn posts I love from founders I can’t get enough of 🫶

MAREN BANNON | Co-Founder & Managing Partner: January Ventures
“You never want to sell your startup. You want to be bought.”💥

🔩 More than Nuts and Bolts

The section you read only if you’ve got more than 4-minutes to mess around on your phone…

🔢 By the numbers: For every $1 spent on email marketing, $44 is made in return. That’s an ROI of 4400%. 

🕸 Mini Boost: “A leader is one who knows the way, goes the way, and shows the way.” - John C. Maxwell

🤓 Worth the Read: What Google and Yahoo tackling spam means for marketers.

Your feedback helps me nail it every week.