🚀 Marketing first, dawg.

I’m not sure I could more succinctly make the case for why — especially as a startup — marketing must come first.

This post from Danny Asling hyped me up and burnt my biscuits and here’s why:

• WHY I LOVED IT: It’s true. And I want as many founders as humanly possible to hear this message loud and clear. It’s okay if it’s not coming from me.
  

• WHY I STARTED TWITCHING: So many founders view marketing and GTM as an after thought — and so many neglect the importance of strategically establishing market positioning before they pour an inordinate amount of resources into their startup.

Take a quick scan of Danny’s post below and let me know what you think.

Happy Bootstrapping!
— Diana

🚀 Today’s Bootstrap Boost

Pick my brain — but without adding another meeting to either of our calendars.

🎯 Don’t miss your target. Is Your Website Missing the Mark?

🧐 Who are you, exactly? How to Craft Your Startup Brand Identity

 ❌ How NOT to prospect…

Your weekly marketing freebie.

The leg up you need to scale your startup.

Crafting your pitch deck?

Here is a killer Pitch Deck outline to get you on your way.

Remember: It should be as long (or short) as it needs to be!

🥤You thirsty?

What got my strategic juices flowing this week…

🤖 Using the Bot: Effective AI prompts for Chatbot

💻 A step-by-step Content Marketing Strategy (Spoiler: it’s important!)

🤖 Health & Wellness Marketing & Messaging

👀 I’m definitely stalking you on LinkedIn

LinkedIn posts I love from founders I can’t get enough of 🫶

ASHLEY CHANG | Co-Founder & CEO, Sundays
Parents are highly trained and difficult to replace 💥

🔩 More than Nuts and Bolts

The section you read only if you’ve got more than 4-minutes to mess around on your phone…

🔢 By the numbers: Over 90% of web pages never get organic traffic.

🕸 Mini Boost: “I have not failed. I’ve just found 10,000 ways that won’t work.” -Thomas Edison

🤓 Worth the Read: How to generate leads.

Your feedback helps me nail it every week.