📣 Fix Your Messaging! 📣

Picture this: You’re looking for a math tutor for your kid. You decide that you want to use a reputable company that markets itself online, so you start to do some research. Here are two options that you find.

Company A’s website says: Math tutors available for elementary school children

Company B’s website says: Our expert math tutors specialize in helping elementary students who struggle with fundamental math skills in Addition, Subtraction, Multiplication, and Division

At first glance, which one would you pick?

Now take a quick minute and think about the messaging on your website…

Is it vague?
Impersonal?
Does it address the pain points of your audience?
Does it even acknowledge who your audience is?

The messaging for your brand is vital because it’s foundational to all that you do: your website, social posts, blogs, ads, emails, EVERYTHING.

So before you take one step further to grow your startup, make sure your messaging in clear, to the point, and speaking directly to who you’re trying to serve.

Happy Bootstrapping!

— Diana

🚀 Today’s Bootstrap Boost

Pick my brain — but without adding another meeting to either of our calendars.

🔋 How much power does your startup brand’s story have? Here’s why it matters

🎤 Struggling with your homepage? Here are tips on how to make It CONVERT

👩 Thoughts on being a “Working Mom” - you won’t want to miss this one

Your weekly marketing freebie.

The leg up you need to scale your startup.

Before you do anything with your new company, you will want to have your branding in place. And the best way to share that information with all your partners is through a Style Guide.

Don’t have a Style Guide in place? No problem. Use this template to get started!

🥤You thirsty?

What got my strategic juices flowing this week…

🍪 If you haven’t heard, Cookies is going away. 😱 Here are some tips on how to market without relying on them.

🆇 Still on X? Here are some great ways to grow your followers there.

👥 Want to step up your SEO game? Tools to boost performance

👀 I’m definitely stalking you on LinkedIn

LinkedIn posts I love from founders I can’t get enough of 🫶

ABBEY DONNELL | Founder & CEO: Work & Mother
Working to keep working parents happy

🔩 More than Nuts and Bolts

The section you read only if you’ve got more than 4-minutes to mess around on your phone…

🔢 By the numbers: 43% of marketers believe automation improves the customer experience.

🕸 Mini Boost: “Make big, bold choices and real choices. Those yeses – those big yeses – require a lot of nos.”  -Beth Troy

🤓 Worth the Read: How AI’s text-to-video is impacting marketers

Your feedback helps me nail it every week.