Spring Cleaning!

And just like that, it’s spring!

Or — kind of.

The weather feels like spring where I am, even though we’re still a couple weeks from the March equinox. Huge shout out to Punxsutawney Phil for the shortened winter 🌷

If you’re anything like me — spring cleaning is your jam.

Seriously — I’m that annoying person who CONSTANTLY purges her closet, cabinets, life, etc. — but when spring comes around? It’s next level.

So — here’s your chance to parlay my penchant for a good purge and dust into the nudge you may need to do some spring cleaning of your own.

I’m not talking about wiping down your desk or cleaning out the cabinet under your bathroom sink — but I’m talking about your marketing strategy (and honestly, some of your tactics too).

Take these next few weeks to ask yourself the tough questions:

• Is my messaging working?

• Is my SEO on point?

• Does my website need a facelift?

• Am I running the right ads?

• Am I creating strategic content as often as I should be?

• Do we need new assets (pictures and video)?

• Do we have a solid social media plan to take us into Q2?

No, this list is NOT meant to stress you out. But it IS meant to light a 🔥 under your youknowwhat and inspire you to take the necessary steps to scale.

Fortunately, you’ll find a lot of helpful information in this edition of The Bootstrap — especially if you’re in the early phases of your launch. (Or even if you’re in the spring-cleaning stages as well.)

Happy Bootstrapping!

— Diana

🚀 Today’s Bootstrap Boost

Pick my brain — but without adding another meeting to either of our calendars.

😅 Don’t sweat it. Lean on these Marketing Resources for Founders

📈 Not all stages of startups are the same: Marketing at Each Stage of Your Startup

 😬 Hate to break it to you, but your marketing strategy can’t fix bad messaging

Your weekly marketing freebie.

The leg up you need to scale your startup.

Need some help with SEO success?

Here are some fantastic free SEO resources to get you on your way.

🥤You thirsty?

What got my strategic juices flowing this week…

📱 Yes, texting works!: Integrating SMS and Email Marketing

😵‍💫 There’s more to SEO than just Google…Optimizing for other search engines

🤖 Keyword research using ChatGPT

👀 I’m definitely stalking you on LinkedIn

LinkedIn posts I love from founders I can’t get enough of 🫶

LAUREN PAIGE MAGENTA | President & COO, Magenta Media
Stronger together💥

🔩 More than Nuts and Bolts

The section you read only if you’ve got more than 4-minutes to mess around on your phone…

🔢 By the numbers: 69% of retail and CPG industry professionals reported an increase in annual revenue attributed to the adoption of AI.

🕸 Mini Boost: “Success is walking from failure to failure with no loss of enthusiasm.” - Winston Churchill

🤓 Worth the Read: Using ASMR in fashion and beauty marketing.

Your feedback helps me nail it every week.