WORK HARD, AND PLAY NICE 😇

Here’s a hard truth: If you’re not easy to work with, scaling isn’t going to be easy.

No matter how good your idea.
No matter how disruptive your product is.
No matter who you are or what you’ve done.

Let's face it, building any brand or business isn’t about the brand or business.

Hang with me.

Brand building — especially in the startup world — is about creating genuine connections; understanding diverse perspectives; and mastering the arts of teamwork, delegation and trust like a total pro.

Relationships and collaboration create progress.

So — without either of those things? You’re just someone with (maybe) a good idea.

You know the old saying that you can attract more flies with honey? 🍯 It’s a popular expression because it’s true…

Happy Bootstrapping!

— Diana

🚀 Today’s Bootstrap Boost

Pick my brain — but without adding another meeting to either of our calendars.

💴 Startup Marketing Strategies & ROI

🙈 Don’t ignore what your customers are saying

😳 You’ve got the skills, but are you easy to work with?

Your weekly marketing freebie.

The leg up you need to scale your startup.

If you need to work with members of a creative team (whether internal or external), it is essential that you have a clear way to communicate your needs (or the needs of your client.) The best way to relay the details? Through the use of a creative brief.

Use this Creative Brief Template to convey your needs to your creative team to reduce confusion and too much back and forth.

🥤You thirsty?

What got my strategic juices flowing this week…

📱 Are you marketing on mobile? Explore the advantages and disadvantages of doing so.

📖 Have Downloadable Content? You’ll want a strategy behind marketing that.

👩‍🎨 Let’s get creative. 7 trends to incorporate into your content.

👀 I’m definitely stalking you on LinkedIn

LinkedIn posts I love from founders I can’t get enough of 🫶

LAUREN MELTON | Owner & Head Coach: This Life Uncluttered
When you’re healthy, you thrive

🔩 More than Nuts and Bolts

The section you read only if you’ve got more than 4-minutes to mess around on your phone…

🔢 By the numbers: 61.5% of internet users use Facebook to interact with brands.

🕸 Mini Boost: “You have to see failure as the beginning and the middle, but never entertain it as an end.” -Jessica Herrin

🤓 Worth the Read: How to identify and rank for hidden gems in SEO

Your feedback helps me nail it every week.